Looking professional in front of your customers and prospects is important in generating new leads. With the market getting more and more saturated with different businesses today, it becomes crucial to look competent, polished, and organized. Among the important marketing tools to invest in today that will help you gain the trust of your target audience is the letterhead. Letterhead printing is a subtle way of communicating your business image. If done well, it will reinforce your brand and convince people to trust you. Here’s a quick guide to help you improve your brand through a high quality letterhead:
Go for full color printing. The advancements in technology have made marketing so much colorful and fun. Color printing is highly affordable these days so you don’t have to worry of you budget. You simply have to work with a reliable print shop so you get the most competitive price quote. If you want to effectively convey your image to your target audience, you might want to seriously consider color printing.
Pick a simple font. Although a stylish font will grab attention easily, you still have to consider the legibility of your words. Keep in mind that people don’t have all day to read and try to decipher your message. You have to make the texts easy to read so your target audience will understand your message clearly and easily.
Put your logo on your layout. A letterhead will not be complete without the logo. As an important branding element, it is essential that your logo is included on your design. You can place it on the side so it won’t get in the way of the information printed on your layout.
Don’t forget your contact details. Your complete contact information should be presented on your quality letterhead. You have to check and re-check every detail you put on your material so you are assured that you are conveying the right information to your target audience.
Put a tag line or slogan to distinguish your business from the competition. If your business name doesn’t clearly define the type of product or service you provide, you have to make sure that you have a tag line or slogan. This will help you give your customers and prospects a brief description of what your business is all about.
Consider a watermark. This is new concept that will add to the uniqueness of your material. A creative watermark will surely add spice to your design and make your material look more eye-catching. Ask your printer for this type of printing technique and incorporate it on your design.
Find a competent printing company. To ensure your letterhead is printed well, you need to look for a printing company that will give high quality print job. Some printer provides free letterhead templates which you can use on your design. This will make it easy for you to create perfect design for your material. You might want to use templates if you want a quick and easy process of designing your letterhead.
Whatever type of business you have, make sure your letterhead reflects your business value effectively. Take time to create the perfect design of your material so you create the best impact and build your brand professionally.